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Forma Objects

Forma Objects

Forma Objects

A concept furniture catalogue with a local enquiry preview.

A concept furniture catalogue with a local enquiry preview.

A concept furniture catalogue with a local enquiry preview.

Role

Role

Role

Design & Framer development

Design & Framer development

Design & Framer development

Year

Year

Year

2026

2026

2026

Scope

Scope

Scope

Art direction · Web design · Enquiry flow

Art direction · Web design · Enquiry flow

Art direction · Web design · Enquiry flow

Actual Forma collection detail showing the AI-generated fictional Loop Chair and Orbit Table concepts.

The task

The task

The task

Help visitors understand three fictional furniture concepts and start an enquiry about the right piece. The catalogue needs to explain materials and proportions without presenting demonstration objects as available goods.

Help visitors understand three fictional furniture concepts and start an enquiry about the right piece. The catalogue needs to explain materials and proportions without presenting demonstration objects as available goods.

Help visitors understand three fictional furniture concepts and start an enquiry about the right piece. The catalogue needs to explain materials and proportions without presenting demonstration objects as available goods.

Different forms. One material language.

Different forms. One material language.

Different forms. One material language.

The chair, table and bench share an ash-and-colour vocabulary. Illustrative dimensions and finish notes stay beside each object image.

The chair, table and bench share an ash-and-colour vocabulary. Illustrative dimensions and finish notes stay beside each object image.

The chair, table and bench share an ash-and-colour vocabulary. Illustrative dimensions and finish notes stay beside each object image.

The trade-off

The trade-off

The trade-off

The original AI-generated renders show fictional concepts, and the specifications are illustrative. CMS, checkout and inventory are not included. The demo recipient is blank; an owner must configure and test their own contact route.

The original AI-generated renders show fictional concepts, and the specifications are illustrative. CMS, checkout and inventory are not included. The demo recipient is blank; an owner must configure and test their own contact route.

Keep the chosen piece in view.

Keep the chosen piece in view.

Keep the chosen piece in view.

Actual local Forma enquiry preview with Loop Chair, a materials topic and clearly marked example notes; nothing sent or booked.
Actual mobile Forma enquiry preview with Loop Chair, a materials topic and example notes, labelled not sent.

A local preview with the selected Loop Chair, a materials topic and example notes. The screen states that nothing has been sent or booked.

A local preview with the selected Loop Chair, a materials topic and example notes. The screen states that nothing has been sent or booked.

Delivered

Delivered

Delivered

Delivered as a free, editable Framer catalogue with three object presentations and a local enquiry review. Copied links retain the intended piece. The page does not send a message, place an order or create a booking.

Delivered as a free, editable Framer catalogue with three object presentations and a local enquiry review. Copied links retain the intended piece. The page does not send a message, place an order or create a booking.

Delivered as a free, editable Framer catalogue with three object presentations and a local enquiry review. Copied links retain the intended piece. The page does not send a message, place an order or create a booking.

WORKNOTE

WORKNOTE

WORKNOTE

A working journal by KamnevApps. © 2026

A working journal by KamnevApps. © 2026

A working journal by KamnevApps. © 2026

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